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With a first of its kind for Formula One racing, the promotion of “Make Cars Green” is an attempt to lessen the impact the automobile has on the environment by educating drivers and developing new technologies. Formula One is determined to help the environment with promotions that are on a world’s stage like their races. The visual part of the first promotion was the green strip on the hard compound Bridgestone tires that were used at the F1 race at the Fuji raceway last year in Japan.

The 2008 Formula One Champion Lewis Hamilton state, “the campaigns help to show us we can all drive in a greener way.” He went on to say “the sport can also help in other ways, especially with the launch of new energy-efficient technologies next season.”

For those who are unaware that technological developments in Formula One cars trickle down to the passenger cars we drive after it is economical feasible to do so. One good example is the aerodynamics of the cars we drive. Racing teams developed this to hold the cars down on the track better to improve cornering first developed this technology

One of the key developments for use in the new hybrid cars is the Kinetic Energy Recovery System (KERS). This will be deployed on Formula One cars in 2009. This has been in development for a few years now and is already making a difference in production vehicles.

The “Make Cars Green” campaign has the full support of not only Formula One but also the FIA President Max Mosley. He has been quoted saying, ”New rule changes, along aside the support for awareness-raising initiatives such as the Make Cars Green Campaign, will change the face of motorsports and place it at the very heart of environmental developments in the automobile sector”.

The BMW motorsport director Mario Theissen said: “Devices such as KERS are important in motorsport” He continued with “BMW is in Formula One not just for marketing reasons but also because the F1 program can create technology synergies and innovations which can be carried over to road car development.” and “If you look at what is required by future road cars, fuel economy/CO2 reduction is the top objective right now and for the foreseeable future.” Further more ”So it is clear that if we can do something in this area in F1 we will really benefit from it. “

With this type of big money help and exposure, it will become popular and the in thing to do to find ways to help the environment.